Interview: Sofia Serbin de Skalon @FilmPublicistBA talks about the upcoming Argentine Film Festival @ARGFilmFest with @LatAmFilm

07/03/2013 at 6:47 pm Leave a comment

Argentine Film Festival 2013Last week we announce the dates for the next Edition of the Argentine Film Festival London that will take place from the 17th until the 21st April at the Ritzy Cinema, Hackney Picturehouse and Cineworld Haymarket. On the eve of announcing shortly the final line up of films that will be showing in the capital Latam Film has sit down with Director of the Festival Sofia Serbin de Skalon to reflect about last year’s achievements and what we can’t wait to know about this year’s edition that is fast approaching.
Latam Film: Last year’s edition was a great success and you had to add more screenings even after the Festival was finished. This year you have extended the duration and the number of films. What prompted your decision to extend the festival?

Sofia Serbin de Skalon: We had no idea how the festival would be received when we launched it last year, so we were absolutely thrilled by the response. We had 10 screenings at 90% capacity and we were asked to programme another weekend of films as a result.
So this year we decided to extend the festival to include 3 venues so that we could offer people more opportunities to see these films.  Again, we’ll have the Ritzy cinema in Brixton as our flagship venue, but we’re adding Hackney Picturehouse and Cineworld Haymarket which will both have special screenings and events.
By adding these sites we hope to reach out to new audiences who might not be that familiar with Argentine cinema. The Hackney Picturehouse offers us the chance to connect with local cinema-goers in East London while we hope that with the Cineworld Haymarket we’ll reach a diverse range of people, including those who might be here visiting the capital.

LF: About the programme, can you reveal any of the films or events that will conform the festival?
SS: We’ve increased the number of features in the main section and I can also reveal we’ll be screening a selection of short films by new Argentine directors. We’re also looking at the way in which film and music work together and have a fantastic surprise planned. We’re keeping it under wraps for a little bit longer, but what I can say is that as well as some intriguing stories, the films in this year’s selection highlight some really interesting things about Argentina and its culture, which people may not know much about.

LF: What are you most excited about this year’s edition?
SS: Well, I’m excited to see what the response will be to this year’s selection!

LF: We think the festival is the best platform to promote Argentine Cinema in London and from your experience the public is demanding it but why do you think there aren’t that many Latin American Films playing in the city’s cinemas anyway?
SS: I think really, it’s about getting the word out. There is an audience for high-quality films from Latin America, and the success of the festival last year showed that when it comes to good films, people are not put off by subtitles. But they have to know that the films are out there and obviously when competing with big studio budgets it can be hard to get noticed. But I think there are a growing number of people that are starting to get tired of only watching mainstream Hollywood films and are open to seeing something different, so the more opportunities we have for promoting and programming these films, the more people will go and see them and the cinemas in turn will also be more inclined to show them. It’s not something that will happen overnight, but it’s encouraging to see that little by little Latin American films are gaining good ground.

The programme will be announced next week with highlights about opening and closing night as well as special events.

Source: Latam Film


CONGRATULATIONS: Rey by Niles Attalah (Chile) and The Heirs by Jorge Hernández Aldana (Mexico) selected for L’Atelier (Cannes 2013) “The future” by chilean director Alicia @scherson to open the 2013 @RIFFfilmfest

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