Spanish content powerhouse Vertice 360 has set up its own international sales operation

13/04/2010 at 10:50 pm Leave a comment

Spanish content powerhouse Vertice 360 has set up its own international sales operation, Vertice Sales, to handle the group’s product, as well as to represent independent producers. Gonzalo Sagardia will head the new division.

Vertice Sales, which will handle film and television content and format, debuted this week at MIPTV — announcing two closed deals in Asia at its launch Tuesday.

Discovery Japan has picked up Japanese rights to the documentary series “Waterlife,” while Hong Kong-based Cheers Media bought the series for Korea.

Sagardia will act as managing director of Vertice Sales. He formerly headed sales at Cin.TV, the documentary production branch within the Vertice Group that produced “Waterlife.”

“Cin.TV has a lot of experience with sales and this move looks to take advantage of its knowledge and put it at the service of the whole group, as well as offer the sales team the muscle of Vertice as a platform,” .

Angela de Valle, who handled sales for Vertice’s Notro, will handle film sales, Maria Arroyo will handle documentaries and Jessica Ortiz will handle animation and TV formats. Vertice’s varied catalogue includes “Insignificant Things,” directed by Andrea Martinez and produced by Guillermo del Toro and winner of the Audience Award at Biarritz International Festival of Latin American Cinema. Vertice will also sell Juan Cavestany’s comedy “Gente de Mala Calidad” (“Lowlifes”), starring Maribel Verdu and set to premiere next week at the Malaga Spanish Film Festival, and “Enloquecidos” (“Crazed”), starring Silvia Abascal and Veronica Forque.

Vertice Sales will also manage the group’s television formats, such as “El Hormiguero,” “Mision en Mocland” and “Cuestion de Sexo.”


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