Tyler Perry Film Bahamas Tourism Boost

01/04/2010 at 7:28 am Leave a comment


The country’s premier industry is poised to reap great benefits following the world premiere of Tyler Perry’s latest film Why Did I Get Married Too, which opened to rave reviews at the Atlantis Theater Monday and prominently features The Bahamas.

The movie is the first big screen production to premier in The Bahamas since 1974.

Not only has the comedy drama gotten rave reviews, The Bahamas has received great feedback as well, according to senior tourism officials who say the movie is also poised for success.

Tourism Director General Vernice Walkine who attended the film’s world premiere said the film prominently features The Bahamas in a way Bahamians cannot begin to imagine. “I think it is fair to say that we are very pleased with the degree to which The Bahamas is promoted in the film, not just visually, but also the multiple references to The Bahamas, which is truly unprecedented,” she said.

“It is the sort of product placement that if we had to pay for it, it would be quite significant in terms of value. So we are very, very pleased. I think the scenery in Eleuthera was spectacular. You couldn’t beat the colour of the water or the sunset and it was really a fabulous promotion for The Bahamas.”

This, she said, is phenomenal when you consider the millions of people who will watch the movie and hear country’s name mentioned multiple times within the two hour film.

She said potential visitors would be more inclined to do their own research and possibly make The Bahamas their next vacation destination.

“Given the popularity of Tyler Perry’s films, I have no doubt that opening as it will over this Easter holiday weekend, it will be seen by millions of people and so we are very excited about it and the opportunity it presents us really at no cost to have all these people see the beauty of The Bahamas,” Ms. Walkine said. “So everybody will walk away from that movie remembering that The Bahamas was where they saw that beautiful scenery.”

Calling this film “a gem” for The Bahamas, the ministry is keen on working with the filmmaker again, who according to Ms. Walkine has already expressed an interest in The Bahamas. “Over the course of time, I’m sure he will develop many more projects, some of which will be appropriate for The Bahamas others probably not,” she said.

“I am sure, however, that he will do what he can to help us raise The Bahamas’ profile although as he puts it, he does not want too many people to discover his secret here in The Bahamas.”

The film will open worldwide on April 2.

Source:  jonesbahamas.com

Entry filed under: DIRECTORS, INDUSTRY NEWS, LATIN AMERICAN FILM, MARKETING, PRODUCTORS. Tags: , , , , .

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