Cinema do Brasil offers P&A funding

15/02/2010 at 9:35 pm 1 comment

Brazil’s film export board Cinema do Brasil is launching a new call for applications for coin from its prints and advertising fund.

The scheme, a first for Latin America, offers foreign distributors $15,000 towards P&A on a new Brazilian release.

Five adjudications will be made through May, with a second five in the latter part of 2010, said Cinema do Brasil director general Andre Sturm.

The scheme is backed by Brazil’s APEX trade agency and its Ministry for Foreign Affairs. Distributors must match money received from CDB. 50% of the P&A coin is granted before a film’s release, 50% after its run, Sturm added.

Launched August 2009, a first round of financing adjudicated nine awards for Brazilian pic bows in five territories. Films benefiting included “Estomago,” sold by Paris-based Elle Driver.

The new funding comes as Marilia Perracini replaces Ana Leticia Filaho as CDB exec manager. Fialho will return to art curating, her passion. Perracini served since last year as CDB assistant manager.

Sturm has also set a roadmap for 2010 and beyond.

CDB will up training initiatives in Brazil, working with foreign professionals. Few currently exist.

It will also seek to sustain the build in international co-productions.

Compiled by Latin American Film blog from variety (Article by JOHN HOPEWELL)


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1 Comment Add your own

  • 1. Embajada Brasil en Irlanda  |  15/02/2010 at 10:02 pm

    From 2007 we can see an increase in international co-productions between Brazil and other countries, as well as a closer partnership between domestic production companies and domestic broadcasting companies. The growth in films production can be credited to public funding policy, which provided greater resources for the sector, and improved distribution of Brazilian audiovisual products fostering a more democratic, regionalized and cooperative environment, as well as promoting greater participation in the international markets.

    The Brazilian cinema received numerous awards and was acclaimed at several major film publications and international film festivals. That year 78 Brazilian films were released for theatrical screening. The police drama “Elite Squad” was the highest-grossing Brazilian film in 2007. It’s phenomenal success demonstrates the power of cinema for generating social debate on such key issues as violence and corruption, and the unexpected events surrounding the release of the film drew attention to the issue of piracy. Two other enormously successful films were the comedy “The Big Family” and the feature-length animation “Monica’s Gang in an Adventure in Time”, which shows the diversity of the Brazilian film production.

    The Brazilian film industry has shown considerable increase in production and great endeavour towards distributing its films both at home and abroad. Each and every film reveals different aspects of Brazilian culture, whose singularity resides in its wealth and diversity.

    Useful links (google them):

    ANCINE-Agência Nacional do Cinema

    SAV-Secretaria do Audiovisual / MinC

    Cinemateca Brasileira

    Cinema do Brasil

    Film Brazil

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