Argentina: Sector seeks stories. Emphasis on auteur pics over traditional genres limits local industry.

'Un cuento chino' outperformed artier fare at the B.O.

In the late 1990s, a flood of director-driven films catapulted Argentina onto center stage at international festivals with works such as Pablo Trapero’s “Crane World” and Adrian Caetano‘s “Pizza, Beer, Cigarettes.” Today, that stream continues with new directors and 100 features a year, making Argentina the busiest in Latin America.
However, despite the volume, few films are making a splash in a country that has produced some of the world’s best-regarded art film practitioners of late, including Martin Rejtman and Lisandro Alonso.
Although Juan Jose Campanella‘s “The Secret in Their Eyes” won an Oscar and topped Argentine B.O. in 2009 with 2.41 million admissions, most